Reinventing Your Company


The CEO’s Role in Business Model Reinvention

reinventThe Transformation Process in Hindu Mythology: HINDUISM PROVIDES a unique window into the three perspectives:

“Managing the present, selectively forgetting the past, and creating the future”

The religion recognizes many gods but only three main deities: Vishnu, the god of preservation Shiva, the god of destruction and Brahma, the god of creation.

The Hindu mythmakers even paired each of the three gods with symbolically relevant wives. Vishnu was married to Lakshmi, who bestowed wealth. Shiva’s partner was Parvathi, who symbolized power, a vital necessity when selectively destroying the past. Brahma was betrothed to Saraswathi, who symbolized creativity, ideas, and knowledge- critical inputs in formulating strategies. According to Hindu philosophy, the balanced interactions among the three gods create a continuous preservation – destruction- creation cycle that helps sustain all forms of life in a circle without a beginning or an end. Achieving that continuous cycle is a goal worthy of any farsighted organization.

ref: Spring 2012 Harvard Business Review

“And We all think that management is a new ART”


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