Winning back the Zero Moment of Truth (ZMOT)

Winning back the Zero Moment of Truth (ZMOT)
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You all know I love “google”. I really appreciate the company and how it had changed the world, BUT a big “but” has emerged over time. I used to love them when they were naive and simple. I loved the site because there was nothing but search. No banners, fancy adds what so ever on the site. Just simple search bar. But today “google” emerged into a giant it is manipulating our choices. It is…

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Top Five Things to Consider in Mobile Era: Benchmark Your Company !

Top Five Things to Consider in Mobile Era: Benchmark Your Company !
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I have been discussing with many c-level executives about mobility and what is the next best thing that would transform the way we operate in our companies. For sure mobility is a real game changer. I have not seen anybody objecting to this! But going into a deeper dialog requires creating a sense of urgency or awareness. In order to create this I have 5 questions to ask: 1- Do you have a mobile first…

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