The Illusion of Idea Value in the Age of AI Did you know that your idea was never worth anything? Ideas in general, including yours, are very likely worthless. We have known this for 50 years, and we keep refusing to learn it. The Xerox PARC Lesson In the 1970s, Xerox ran a research lab called PARC that invented the graphical user interface, Ethernet, and the laser printer. Xerox captured almost none of the value….
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